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Advantages of the Beverage Can
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Thanks to its special
features, the beverage can has many advantages -
both for consumers and also for fillers and the
retail trade.
For the consumer it represents above all convenience: easy to transport because of its low weight, easy to open and easy and quick to cool. In addition, it is non-breakable and therefore also suitable for children's hands, as there is minimal risk of injury. The beverage can is the ideal single- serve container for consumption on-the-move and leisure enjoyment. In multi-pack format, it provides convenience for the take-home market. |
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The typical "snapping" sound when the can is opened, signals to the
consumer that the contents are absolutely fresh. The hermetic seal
also eliminates the need for a special tamper proof guard: when the
consumer takes the can from the shelf, it is certain that the product is in
an untouched, originally packed state. |
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The beverage can is the only container which is
absolutely light-proof and oxygen-tight. The excellent
barrier properties and the hermetic seal make the can
particularly suitable for light-sensitive and oxygen-
sensitive beverages. For the filler, this guarantees
that his product will retain optimal quality over a long
shelf life.
The beverage can is a cost-effective container for fillers: it offers a
favorable content-to-container weight ratio, it permits high filling rates
due to the large opening and provides optimal volume efficiency for
storage and distribution due to its stackability and low weight. For the
retail trade this means: The beverage can requires less space on the
supermarket shelf. The shelf-related costs are therefore much lower
than for other containers.
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As a marketing tool, the beverage can offers a wide range of options:
Brilliant printing is used to give the can a striking design to optimally
communicate brand identity. On the supermarket shelf, it shines like a "miniature advertising pillar" to attract the consumer's attention. Internal
printing on the can end or laser-engraved on the tab is ideal for a wide
range of promotional campaigns. As the can also offers significant
innovative potential, there are plenty more options for the future.
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